The biggest news of the day is that Microsoft is buying the Mobile Phone business of Nokia. There are many articles floating around the Internet about this deal. Here are my thoughts on the same:
I am personally happy with the news since as our Company TechGyan is heavily invested in Microsoft Technologies . And last year we made our foray into the world of Smart phones by entering into Enterprise Partner Agreement with Nokia. Since then we have done a decent business in selling Nokia Lumia Phones to Business Users . And personally , I am using Nokia Lumia 920 and I absolutely love the hardware and software. So first impression is that I am positive about the news .
Nokia has come out with great Phone models like Lumia 520, 620, 625, 720, 820, 920, 925 . These models beat the hell out of the phones from Androids . So when we have the hardware capability of Nokia which combines with Software capability and deep pockets of Microsoft , we have an awesome combination . From here , the market share of Lumia Phones can only increase provided:
1) Microsoft innovates faster on the Windows Phone OS
2) Microsoft comes out with an effective Partner Program for Lumia Phones and also Surface Tablets . This means that they should NOT go direct like Apple since that is not in their DNA . Instead , they should leverage their FANTASTIC Partner Ecosystem to sell the devices .
3) The Nokia team which will come into Microsoft should be given a lot of freedom since Nokia has the history of coming out with great hardware at attractive price points .
4) Nokia Brand should not be killed , but should be leveraged as it has great pull in many Countries like India.
I also believe that many Customers will now adopt Lumia knowing that now with Microsoft’s backing , the Platform will only become bigger . And while the regulatory issue are sorted out and integration starts , I will tell my team to get more aggressive on Nokia Lumia Phones .
with warm regards
Microsoft MVP 2009
Microsoft Worldwide Partner of the Year 2011 & 2007